The nitty gritty of specialization

Specialization by Brand Orchestrate

1. Industry / Niche specialization

We can look at this in 3 ways:

2. Service specialization

To differentiate in the way you do client servicing,
by having a unique process or framework to solve your client’s problem

3. Product specialization

You can specialize in a product inventory like phone & car brands are doing, Apple for example they launched a new smart ship for processing their MacBook products

4. Personality specialization

This is probably the most undervalued way of specialization, yet, the most powerful one

Takeaways

  • You’re not selling the thing that you do, you’re selling what people get from working with you (I sell clarity & confidence)
  • People care about how you solve their problem more than solving the problem itself
  • It’s not about attracting everybody, it’s about attracting the right somebody!
  • “What you make is a byproduct of your thinking, you should sell your thinking & your process and ultimately the results that you achieve for your clients” — Chris Do
  • -They don’t know what they don’t know-
    your mission is to mind the gap and find the right problem to be solved, to educate your clients and help them discover what they really need for their business to grow

“You are not the sage on the stage, You are the guide on the side”- Dian

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To rebrand the traditional branding education, one brand at a time

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Brand Orchestrate

To rebrand the traditional branding education, one brand at a time