If I ever tried to #sell you something and you had this assumption that everybody who tries to sell you something is trying to #scam you. You my friend have a toxic, unhealthy relationship with #money & #sales specifically. People who are trying to “sell” you something, deep down all…

I’ve been discovering the power of questions lately and I just passed by the one that traces the vision of a path, a brand, a career, and most importantly a person. And it goes like this: What would you do if you know you couldn’t fail? This question is only…

What are values? Your brand values are the north star* of your company - They represent the principles that you live by every day! How do you define a brand’s value? YOU ASK VALUABLE* QUESTIONS: 1. What do you want your brand to be perceived as? 2. Why do you do/love what you do? 3. What keeps you motivated to work day…

The theory of changing the world from global issues works at 10x the impact but very low percentages 1%, 2% in return improvements If you ask Google engineers, how will you change the world? …

How can you serve your clients better? “Service to others is the rent you pay for your room here on earth.” — Muhammed Ali When it comes to businesses who offers their services for sale, they tend to forget to actually “serve” their end customers. Forget everything that you know about sales • Selling is not pitching •…

I know that my last article has opened many questions about specialization, questions like: what if my ideal audience is a large public, is niching down applicable then? I do services for different kind of industries, how can I specialize in this case? etc… Let me introduce you 4 new…

I wanted to get clarity on what type of clients should I work with? how to niche down? and what industry should I work with the most? A conversation starter, I went to Selma Mekuii a strategic brand designer to learn more about her positioning and eventually figure out mine…

If you are lucky enough you’ll work with your academic education. If you are a little less lucky you’ll end up working in something completely different. If you are the “luckiest”, you’ll work in a career path of your choice, and that path is found by pursuing your passion. If…

Outside in the woods, where the invisible virus hides, A none-humanness story in a supposed-sickness era. Earth is breathing all the human disruption. The economy is falling apart, schools are being shut down, the unemployment rate is getting higher each day and more babies are born to the façade…