If I ever tried to #sell you something and you had this assumption that everybody who tries to sell you something is trying to #scam you. You my friend have a toxic, unhealthy relationship with #money & #sales specifically. People who are trying to “sell” you something, deep down all…

I’ve been discovering the power of questions lately and I just passed by the one that traces the vision of a path, a brand, a career, and most importantly a person. And it goes like this: What would you do if you know you couldn’t fail? This question is only…

What are values? Your brand values are the north star* of your company - They represent the principles that you live by every day! How do you define a brand’s value? YOU ASK VALUABLE* QUESTIONS: 1. What do you want your brand to be perceived as? 2. Why do you do/love what you do? 3. What keeps you motivated to work day…

The theory of changing the world from global issues works at 10x the impact but very low percentages 1%, 2% in return improvements If you ask Google engineers, how will you change the world? …

How can you serve your clients better? “Service to others is the rent you pay for your room here on earth.” — Muhammed Ali When it comes to businesses who offers their services for sale, they tend to forget to actually “serve” their end customers. Forget everything that you know about sales • Selling is not pitching •…

I know that my last article has opened many questions about specialization, questions like: what if my ideal audience is a large public, is niching down applicable then? I do services for different kind of industries, how can I specialize in this case? etc… Let me introduce you 4 new…

I wanted to get clarity on what type of clients should I work with? how to niche down? and what industry should I work with the most? A conversation starter, I went to Selma Mekuii a strategic brand designer to learn more about her positioning and eventually figure out mine…

If you are lucky enough you’ll work with your academic education. If you are a little less lucky you’ll end up working in something completely different. If you are the “luckiest”, you’ll work in a career path of your choice, and that path is found by pursuing your passion. If…

Outside in the woods, where the invisible virus hides, A none-humanness story in a supposed-sickness era. Earth is breathing all the human disruption. …